Top Reasons To Buy Grady-White

The Grady 307 Freedom is the perfect crossover boat. It offers a great platform for family activities, casual evening entertaining, and a fishability for serious anglers that can't justify buying a Center console which the rest of the family may not appreciate in the way you do. There is something for everybody here without anybody having compromise. - Grady-White Freedom 307 Owner, Yorktown, NY

1. Exceptional Attention to Detail

By paying exceptional attention to detail, we build better boats. There is not just one element but a combination of factors that allows us to accomplish such excellence. Of course this includes better hardware, superior laminates, structural integrity, unsinkable foam flotation—quality components you will not find in other brands. From product design, to the materials, to the craftsmen; from our factory environment, workflow and the tools we use; from customer support, Captain Grady, and superb dealer training—all of these come together to provide a boat that is unequalled in elegant form and exquisite function, and a boating experience that is unmatched. The look and feel of a Grady-White stands tall and proud.


Visitors to the plant always comment on the happy, focused team they meet when touring our facility, and the pride evident in their work. Our craftsmen are very thorough and highly experienced. Our designers and engineers are meticulous. Every person in every position contributes to the accomplishment of delivering the product satisfaction and reliability that you expect and deserve. For us, this is not an eight-hour-a-day devotion. It’s our way of life.


Our team has produced better boats longer and more consistently than any other manufacturer, year after year. Together, we build a safer, more reliable, higher performing boat that provides immeasurable long-term value. Through exceptional attention to detail, we provide an ownership experience that will delight you, your family and friends with memories that last a lifetime.

Quality check and recheck

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2. Heritage

Established in 1959 in Greenville, North Carolina, Grady-White has earned a legendary reputation for building ruggedly elegant coastal fishing boats, developing great craftsmen, and nurturing strong customer relationships. Since buying the company in 1968, Eddie Smith has set the bar high for the Grady-White team to achieve uncompromising quality through exceptional attention to detail. Today this results in a company that embodies integrity, pride in work well done, and care for customer and community. This is a part of every boat we build.


These principles, and hard work, have built an unrivaled record of superior quality, reliability, safety, performance, and long-lasting value.


Grady-White’s secret to success is listening to customers, then having engaged leadership and craftsmen incorporate new ideas into features and products that truly enhance function and enjoyment. This intense focus on customers and the team’s exceptional attention to detail are fundamental to the impassioned leadership of Kris Carroll, a Grady-White team member since 1975, making her Eddie’s natural choice as president in 1993. Notably, she was the first woman president of a major boat company, and remains one of the few in the industry today.


Because Eddie Smith has always respected the environment and understands that outdoor recreation is a great gift to be protected for the future, Grady-White upholds these values and the company continues to be a steadfast advocate for and contributor to fisheries conservation, education, and waterways management. Grady-White is proud to invest in enriching the lives of many people—our customers, employees, suppliers and our community—through our boats, our time, our resources, our passion for learning, and, most of all, our hearts. This is who we are, yesterday, today and tomorrow. We invite you to learn more about us and the boats we build.

“I never wanted to be the biggest…I wanted to be the best!”—Eddie Smith

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3. Design Integrity

Everyone here at Grady-White is emotionally committed to building the best boat possible for every customer. We are in touch with our customers. We meet them through factory visits, Grady Owners’ Clubs, boat shows and dealer events. We personally answer calls, letters and emails. We read every customer survey, and have two-way communication through our website, publications, informal customer forums and social media as well.


Customers inspire us. We get excited about the synergy that results from incorporating their ideas with ours to create new designs (even new patents!) to delight them. As a result, Grady-White delivers satisfaction and value beyond any other manufacturer. Surveys have proven this, and when you ask any Grady-White owner they will tell you: Get the Grady!


Aboard a Grady-White, everything is where and what it is because of the precise engineering accomplished by our staff of design professionals who are masters at integrating these customer requests. In addition, we invite other world-class structural and mechanical engineers and aesthetic stylists to enhance our ideas. Every Grady-White is examined and reexamined to make sure we are hitting the mark. We build our boats to be classically elegant and ruggedly durable with incredibly functional features. No one builds a better boat than Grady-White!


Of course, we test our designs extensively. North Carolina’s infamous choppy sounds, rough inlets, and often-unpredictable offshore waters make a great testing ground. We design and engineer all the details on our boats to perform superbly even in harsh conditions so you have the confidence to enjoy boating adventures safely, comfortably, and worry-free. The sea does not compromise. Nor should you!

Folding aft bench seat, Patent No. 6,789,494

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4. Award-Winning Performance

Grady-White is one of the most renowned saltwater boat manufacturers in the world. Along with highest customer satisfaction, safety, quality, and reliability, and countless awards, Grady-White’s SeaV2® hull performance has been ranked #1 in each of the eight J.D. Power and Associates Marine Studies ever done. Truth is, boat length for boat length, there is no ride that compares to Grady-White’s. We deliver boating’s driest, softest and most stable ride through our unique multi-faceted hull design.


Grady-White’s hull shape continuously sharp-ens from the transom to the bow, ranging from under 20 degrees deadrise at the stern to a sea-cutting 30 degrees or so amidships, then reaching a wave-slicing 50-plus degrees at the bow. That deeper vee forward means a softer ride you won’t find on other hulls. Less vee at the transom gives superior stability when you need it.


The softness of a SeaV2 hull is accomplished without sacrificing fuel efficiency. The sharp point of entry, teamed with the buoyancy provided by the varying deadrise, really cuts through the water.


Experienced captains will tell you, “The SeaV2 hull tracks like it’s on rails,” giving superior performance in quartering and following seas. If you watch the spray coming off a SeaV2 hull, you can see three wakes: That’s the strakes and chines knocking down spray. This design, combined with the flat hull surfaces, creates the unparalleled dry ride that Grady-White is famous for delivering.


Designed exclusively for Grady-White by C. Raymond Hunt Associates, originators of the modified vee, the SeaV2 hull combines all of these features to assure you will have a great day on the water every time you use your boat, no matter what the conditions.


Test ride the SeaV2 hull, and you will know the difference!

Take a ride. It will prove that Grady-White’s exclusive variable deadrise SeaV2® hull is the ultimate in big water design. There simply is no better ride.

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5. Inspired Workforce, Impassioned Leaders

We believe exceptional communication delivers exceptional results. Every Friday our entire workforce gathers for our “Friday Focus” update. Everyone attends—even visitors! In an engaging atmosphere, we reinforce values and principles and teach serious lessons. We review key goals, issues, and future plans so all team members are in-the-know. All of this is critical to inspiring excellence.


Our unique internal mission is for everyone to “enjoy coming to work on Monday like they enjoy going home on Friday,” so we make this a great place for all to work. Leaders ensure that all team members have everything needed to enthusiastically contribute their creative energy. Grady-White is also unique in rewarding team members for reading books that improve not only their work, but also change their lives. Everyone here is the owner of their attitude, their work, and the direction of their lives. We believe exceptionally committed people create exceptional results.


Experience enhances our attention to detail. More than 50 of our craftsmen and leaders are members of our Captain’s Club, signifying over 25 years’ experience here at Grady-White. We also have high specific measurable standards for quality and efficiency. Our team all proudly work toward meeting these standards to qualify as “Certified Craftsmen.” In addition, 40 of our team members exceed these high standards to receive special recognition as part of the elite “Master Craftsmen.”


Who builds your boat matters. Human hearts and hands are the most important part of boatbuilding. Grady-White produces exceptional quality with engaged, focused and happy craftsmen. We would love for you to come visit us at the factory and see for yourself!

Over 50 Grady-White Captain’s Club team members have 25 years or more experience.

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6. Exceptional Customer Support

At Grady-White, we not only stand behind our boats, but we stand behind you! We’re here to help you have the ultimate boating experience. Take the Captain Grady app: You will discover the ultimate level of confidence when you log on to Captain Grady—our exclusive, industry first, model specific “how-to” app with clear explanations for each boat system that are so simple a novice can operate them like a pro in no time! Need a refresher on generator operation? Need to know that seacock handle location? Have an air conditioning question?  Captain Grady has all the answers, all the time, and with a new Grady-White, the app is free to install on your iPad to provide video demonstrations, written instructions, and reference manuals that instill confidence whether you’re an inexperienced boater or an old salt. There is no other systems information tool like Captain Grady. Ask your dealer or give us a call for a demo!


We provide distinctive training and support to develop the most respected dealer representatives in the industry, who provide award-winning sales and service experiences for you. Quality, reliability, and performance are attributes of our dealers as  well as our boats.


These exceptional qualities extend to the industry’s top customer support team—the members of our customer relations group. They have the knowledge and experience (over 100 years combined), and none are more qualified to answer all your questions about your Grady-White. In addition, they call each new owner and again after one year to learn about how the boat is performing for you and ways we can improve. They follow through, ensuring all customers are delighted with their boat, dealer and overall ownership experience. Grady-White was named #1 in Customer Satisfaction by J.D. Power and Associates eight years in a row—that’s EVERY year!  No other saltwater boat takes care of customers better than Grady-White, and we have proof!

The Captain Grady app, Grady-White dealers, and our customer relations crew provide the utmost in owner confidence and boating pleasure.

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7. The Grady-Life - A Better Boating Experience

The Grady Life—where exceptional attention to detail becomes exceptional fun! There is a rich “Grady family” relationship among owners. We hear over and over, “You meet the nicest people on a Grady!” That spirit and love of a great get-together are part of the reason for Grady-White Owners’ Clubs. Visit a gathering, and you’ll want to come back!


Grady Owners’ Club and dealership events are the social hub for The Grady Life. Activities include tournaments, seminars, customer appreciation parties, overnights and day trips. All of this builds confidence for new or broadened adventures, whether a local raft-up, lunch cruise or a multi-day ocean passage.


Exceptional camaraderie extends across regions with clubs joining together for seasonal tournaments, annual Gradypaloozas, and the mother of all Grady gatherings, Grady Fest. Grady owners are a great source of information for all kinds of tips, recipes for cooking onboard, boating wisdom and local knowledge. You may even hear about a new fishing hotspot or dream cruise!


Grady owner get-togethers give us the opportunity to learn, laugh and play alongside our customers.  This way we can design products to delight and inspire you, our customers, just the way you delight and inspire us!


We build boats that create relaxation, fun and fabulous memories—a great way to recharge emotional batteries! Check out the Grady-White website for fabulous photographs from customers around the world and see the calendar of events. Follow Grady enthusiasts in social media as they recount their memories of a lifetime.


Whether it’s your first boat or your twentieth, a new Grady-White is the best boat to own, and The Grady Life is the best boating lifestyle. We can’t wait to share the Grady-White difference with you! Get the Grady!

The Grady Life reflects the pride, joy and confidence you have in owning a better boat. Enjoy your great Grady days with family and friends, or on an outing with fellow owners in one of over 30 Grady-White Owners’ Clubs.

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